Digital marketing is essential in the modern age if you want your business to grow. If you do not invest your money in SEO and other forms of digital marketing, your business is going to suffer seriously. There are many things that you can do to grow your business. We caught up with one of the leading digital marketing companies to get their insight. For those looking to do it on their own, Soderman Marketing, founded by Randy Soderman, gave us some digital marketing tips to keep in mind.
It’s important that you focus your marketing efforts on a specific niche instead of focusing on other things. For instance, if you are running a clothing store, look for clothing niches and focus on those.
Improve Website Design
Your website needs to be constantly updated, accessible from all mobile devices and reflect all the unique features of your business. Content including attractive business photos can dramatically increase your direct sales.
Customize the Consumer Experience
Give additional options to customers who purchase products from you online. Create alliances with attractions, tours, and local restaurants, and offer these additional coupons once a customer buys from you.
Reward loyal customers who buy directly through your website. This can be done easily by offering, for example, a 10% discount code to all loyal customers, which is still significantly less than the commission paid for OTAs.
Prioritize Social Media Marketing
Be present on the most popular social platforms. This is not only a way to increase your online presence, but it also adds new channels of communication. Social media is a platform where you can communicate with customers more informally and leverage your distinctive features to be more engaging with your guests. Social media is a good way to improve brand awareness, customer relationships, and retention.
Come Up With Targeted Campaigns
You can check out useful resources to find information related to your clientele such as surveys, online reviews, Google Analytics, and reviews on Facebook and Twitter. By exploring existing data from various sources, you will begin to see similarities. Use them to understand your customers better and offer them what they require.
Devise a Digital Marketing Strategy
Knowing your target audience also means knowing which tools they use to plan a trip, such as search engines, particular websites, social media sites, and comment platforms. The more popular your business becomes in social media, from the beginning (initial planning) to the end (reviews and post-stay comments) of the course, the more competitive you will be.
If you don’t know much about digital marketing, it’s recommended that you hire a professional. Before hiring, look at all the options, especially if it’s for SEO. From in-house teams to outsource teams, you will want to know if it’s time to outsource SEO. Should you decide to not go at it alone, outsourcing your SEO to Soderman Marketing provides digital marketing solutions to small businesses and up and coming companies that have limited budgets. With the services that they offer, you will be able to grow your business considerably and compete with the big guns!